Your first customer is always your team. Be consistent with them. Empower them so they can achieve what they desire while delivering a consistent experience for your customers.
The key is not in being perfect; the key is to be human. When something doesn’t go perfectly, respond quickly to fix it, improve or to do what you need to do get back on track.
Wow is not about Champaign, caviar, or fireworks. Wow is about connecting with your customer and delivering just a little above their expectations – all the time.
You don’t build customer loyalty by having the cheapest product. You build loyalty by giving an experience that the customer values.
Think Small – If you don’t pay attention to the smallest details, then everything else will unravel. Your customer is looking for consistency and wants an easy experience.
Tenacity – Never give up in your pursuit of delivering the best customer experience possible, one that, at a minimum slightly exceeds your customers’ expectations.