The essential guide to Customer and Employee Experience
Inspiring readers to deliver on the one thing that can make or break your business.
Sydney, Australia– October12 2018: It’s All About CEX is a groundbreaking new category-killer from acclaimed Customer & Employee Experience thought leader Jason Bradshaw, that serves as an essential guide to Customer and Employee Experience.
Jason Bradshaw has spent over twenty years transforming the way people interact with organizations across a litany of sectors, including Volkswagen, Telstra, Fairfax Media, Target and the NSW Government. No matter the sector, Jason has led consumer and employee experiences that have defined organizations.
Now for the first time ever, Jason shares his research and his work, breaking down the customer experience into its core components – success, ease and connection – and shows you how to get the most mileage out of each one.
Based on over 20 year’s experience coupled with leading research, It’s All About CEX will teach you how to inspire customers and employees to advocate for your business, to sustainably enhance the customer and employee experience…to discover your own untapped potential.
“It’s All About CEX is a masterfully crafted, insightful resource for anyone who seeks to drive customer loyalty and referrals. Written from wisdom, experience, and a deep understanding of how to drive a branded customer experience, It’s All About CEX is refreshing, approachable, and empowering! It is filled with actionable tools that will drive sustainable customer success!”
— Joseph Michelli New York Times number-one best-selling author of books like Driven to Delight, Leading the Starbucks Way, and The New Gold Standard
It’s All About CEX will be released on October 23 for $9.99 (eBook edition), $16.99 (soft-cover edition) and $24.99 (hard-cover edition). For more information, please visit:www.itsallaboutcex.com
About Jason Bradshaw
Jason Bradshaw is an internationally renowned expert in Customer and Employee Experience and appears regularly at conferences around the world, including the ANZ CMO Summit, 360 Customer Symposium, Customer Contact Week and Dreamforce 17.
Inspired by books like Tom Peters The Pursuit of WOW that opened his eyes to the power of customer and employee experience, Jason has tested and implemented strategies for improving experience in a variety of sectors – including telecommunications, retail, media, finance and automotive – helping companies to grow, improve efficiencies, increase employee retention and save tens of millions of dollars.
Media contact
Greg Vekiarellis
Catapult Public Relations
