It’s All About CX is a masterfully-crafted, insightful resource for anyone who seeks to drive customer loyalty and referrals. Written from wisdom, experience, and a deep understanding of how to drive a branded customer experience. It’s All About CX is refreshing, approachable, and empowering! It is filled with actionable tools that will drive sustainable customer success!

The secret to a great customer experience (CX) is a great employee experience (EX). In other words, what’s happening on the inside of an organization is going to be felt on the outside by the customer. Jason Bradshaw knows this first hand, as that was one of his responsibilities in his role as an executive at a major brand, and now he teaches you. Don’t just read this book. Use this book. Execute the ideas on these pages you will positively impact the experience you create for both your employees and your customers.

"Bradshaw’s book absolutely nails it! He takes us on a journey that explains why both customer and employee experience matters so significantly — and he provides real world strategies you can implement today to create lifelong customers and advocates. Apply his advice and become iconic for your outstanding customer experiences — this is a MUST read!"

It’s simple: customer experience matters now, more then ever, and in this book, Jason will help you accelerate improvements.