Where Is Brand Experience Headed?
Creating meaningful customer contacts throughout the customer lifecycle is the future of brand experience. The finest experiential marketing agencies understand how experiences inspire loyalty and build customer relationships through co-created brand encounters. Here’s what’s next in brand experience and how you can remain ahead.
Real-time marketing is the practice of marketers responding to events as they happen – whether in the physical world or on social media. Real-time marketing is necessary for brands to stay relevant, and it’s also a key part of experiential marketing. Marketers can respond to customer feedback and orchestrate brand experiences in real-time when they plan for the unexpected.
Virtual and Augmented Reality in Experiential Marketing
VR and AR enable brands to create more personalized brand experiences by offering a more intimate form of interaction. VR and AR also allow brands to create more engaging events. Through VR, marketers can let users discover new products in a virtual store, attend a live concert or sit courtside at a sporting event.
AI and Machine Learning in Experiential Marketing
AI and machine learning will transform experiential marketing. AI helps marketers create more personalized user experiences by learning from data. AI and machine learning allow firms to develop tailored brand experiences based on customer data, such as shopping history and favorite products.
More Personalization and Empowerment
As brands become more personalized, customers will become more empowered to co-create their own experiences. With AI and machine learning, brands can understand how customers use their products and services and leverage that data to create a more personalized and empowering brand experience.
At a higher level, brands need to be sure that users feel empowered to shape their brand experiences. This could mean letting customers design their products or giving them a platform to share their own stories.
Transparency and Trust Will Be Key
With the relationship between customers and brands becoming more symbiotic, trust is more important than ever. To stay ahead of the curve, brands must be transparent about their use of data and how they interact with customers.
Marketers must be transparent about what those experiences will look like and how customers can shape them. This will allow customers to make more informed choices about how and when they want to interact with the brand.
The future of brand experience goes beyond products. Creating meaningful contacts with clients throughout their lifecycles and empowering them to own the relationship. Creating brand experiences that are individualized, empowered and focused on behavior change.
Team Jason S Bradshaw